Change The Game Campaign — CHRIS GOUCHOE

“Change The Game”

Thanks to huge advancements in GPU rendering technology, the groundbreaking Kits 4.0 update addressed a long-standing pain point: using high quality 3D assets, previously reserved for big budget Hollywood CGI, in video game development. TLDR; it was an absolute game changer. Overused pun very much intended and actually appropriate. So to celebrate this technological milestone and galvanize the video game creator community, we needed to create a campaign that reflected the leap in progress.

The “Change The Game” campaign also needed to introduce new Top Funnel users to the KitBash3D brand and showcase the product’s ease of use / endless customization. For the first time ever, we introduced a video game hero character in one of our ads. Our hero traveled through new video game worlds built in Unreal, the world’s biggest game engine, and helped the campaign smash records with tens of thousands of new user signups in a matter of months.

Audience:

Top of the Funnel, New Users, Unreal & Unity game engines.

Deliverables:

1 full cinematic ad (1:20), (12) 6-12 second social spots, 3 native blogs, influencer posts, dozens of social assets, dozens of display banner ads, and PR Blast (befores&afters, gamedev.net, 80lvl, GamesPress, etc.)